Year End Reflections on Love, Connections, and Gratitude
I began the year with my Language of Love collection. I sought to capture the spirit of love, a spirit that is open and vulnerable but also strong and resilient. This project got the year off to a strong start, and the spirit in which it was undertaken sustained me through these challenging times.
Connections with friends not only sustain us emotionally; they can drive us creatively. Over the course of the year, my clients have shared inspiring stories that have formed the basis of custom projects. These projects bring me closer to them, while guiding me to explore new creative ground. The pieces become a web of connection between me, my clients and their families and friends.
In other professions, people can produce something and never know who is on the other side of that product; rather than forming bonds and relationships, the thing that is made stands between them and the consumer or user. I’m so grateful to work in a profession where my work can bring people together. More than just a transaction, the joy of creating gets poured into each piece and passed on to the client, who then shares it with friends, family and in some small way everyone who sees it.
Those new friends and new clients (and clients who became friends, and friends who became clients) allowed me to move into a new location back in 2019. It has been perfect from the beginning, and took just a little work to get it up and running. This year, all that work paid off, and the store was featured in the “America’s Coolest Stores” series in Instore Magazine, taking 3rd place in the “Small Cool” category.
All of my success comes back to the friends I’ve made with my business. A small business thrives on word of mouth; satisfied customers telling others where they found that necklace or those earrings is what allows a business like mine to thrive. So with sincerity and a heart full of gratitude, I’d like to thank my friends and clients, both those I’ve known for years and those who just came into my life in 2021, and wish you all happiness, health, and beauty in 2022. Here’s hoping that 2022 is not 2020, too!
Our research team identified your organization for a registry of Chicago companies and community groups to be briefed on a new community building coalition.
Your organization's exquisite jewelry designs bring joy and elegance to the lives of Chicago residents.
I'm Chris, on the community organizing team for a new and growing coalition called Community Heals Us.
We would like to arrange a discussion between your organization and our lead organizer about collaborating.
Our purpose is to bridge social divide. The notion is to foster individual and community capacity in the city by increasing social connectedness.
Our focus is to help societal issues in Chicago that intersect mental health, wellness, and social justice.
1. We have ideas to share with you on how we can collaborate to enhance your organization's social connectedness.
2. We're interested in listening to your intentions and endeavors to explore the meeting point between your needs and ours.
For context, AMK Counseling, a Chicago-based psychotherapy practice, established this coalition after years of commitment to the community and a thorough planning session back in May.
Please respond to this note and let me know it's okay to forward you more specifics?
Until then, you can visit our website by Googling this: community heals us Chicago.
Warmly,
The Community Organizing Team for Community Heals Us
---
Community Heals Us is a Chicago-based community coalition organized by
CitizenPowered.org, a not-for-profit corporation with a mailing address at 512 Andrew Ave., #127, LaPorte, IN 46350.
Our research team selected your organization for a list of Chicago companies and community groups to be briefed on a new community building coalition.
Your organization's exquisite jewelry designs bring joy and elegance to the lives of Chicago residents.
I'm Chris, on the community organizing team for a new and growing coalition called Community Heals Us.
We would like to arrange a discussion between your organization and our lead organizer about collaborating.
Our approach is to bridge social divide. The idea is to strengthen individual and community capacity in the city by advancing social connectedness.
Our focus is to bolster societal issues in Chicago that intersect mental health, wellness, and social justice.
1. We have plans to share with you on how we can collaborate to develop your organization's social connectedness.
2. We're interested in listening to your priorities and initiatives to identify alignment between your needs and ours.
To give context, AMK Counseling, a Chicago-based psychotherapy practice, created this coalition after years of commitment to the community and a deliberate planning phase back in May.
Would you please respond to this message and let us know it's acceptable to provide you more info?
Until then, you can learn about us by Googling this: community heals us Chicago.
With respect,
The Community Organizing Team for Community Heals Us
---
Community Heals Us is a Chicago-based community coalition organized by
CitizenPowered.org, a not-for-profit corporation with a mailing address at 512 Andrew Ave., #127, LaPorte, IN 46350.
Our research team placed your organization on a roster of Chicago companies and community groups to be briefed on a new community building coalition.
Your organization's exquisite jewelry designs bring joy and elegance to the lives of Chicago residents.
I'm Chris, on the community organizing team for a new and growing coalition called Community Heals Us.
We would like to arrange a discussion between your organization and our lead organizer about collaborating.
Our strategy is to bridge social divide. The notion is to foster individual and community capacity in the city by enhancing social connectedness.
Our focus is to assist societal issues in Chicago that intersect mental health, wellness, and social justice.
1. We have ideas to share with you on how we can collaborate to grow your organization's social connectedness.
2. We're interested in listening to your intentions and endeavors to identify the intersection between your needs and ours.
As background, AMK Counseling, a Chicago-based psychotherapy practice, initiated this coalition after years of commitment to the community and a deliberate planning period back in May.
Would you please respond to this message and let us know if it's okay to forward you further information?
In the meantime, you can see us online by Googling this: community heals us Chicago.
Warm regards,
The Community Organizing Team for Community Heals Us
---
Community Heals Us is a Chicago-based community coalition organized by
CitizenPowered.org, a not-for-profit corporation with a mailing address at 512 Andrew Ave., #127, LaPorte, IN 46350.
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- People subscribe because they are interested in your videos/channel, increasing video likes, comments and interaction.
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- People subscribe because they are interested in your videos/channel, increasing video likes, comments and interaction.
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Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.
Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.
He points to Weight Watchers as a prime example.
They serve two distinct types of customers:
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Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.
These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.
And this issue isn’t limited to weight loss companies.
At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.
Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.
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By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.
Dan outlines a simple framework for doing this:
1.Use a Self-Select Mechanism
Ask your audience questions like:
“Are you looking to grow your wealth?”
“Do you want to protect your assets for your family?”
2.Tailor the Follow-Up
Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.
3.Watch Response Rates Soar
A personalized message turns cold leads into warm conversations—and buyers.
Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.
Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.
If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:
The art of message-to-market match—how to say the right thing to the right people.
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His exact process for creating segmented campaigns that maximize every dollar spent.
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Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.
Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.
Dedicated to Multiplying Your Income,
Ruthie
P.S. Dan always reminds his clients:
Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.
Unsubscribe:
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Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.
Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.
He points to Weight Watchers as a prime example.
They serve two distinct types of customers:
Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.
Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.
These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.
And this issue isn’t limited to weight loss companies.
At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.
Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.
Consider three different prospects in the finance space:
One fears running out of money in retirement.
Another wants to protect wealth for their grandchildren.
A third wants to maximize investment returns.
A single message trying to appeal to all three ends up resonating with none of them.
That’s why segmentation is so powerful—and profitable.
By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.
Dan outlines a simple framework for doing this:
1.Use a Self-Select Mechanism
Ask your audience questions like:
“Are you looking to grow your wealth?”
“Do you want to protect your assets for your family?”
2.Tailor the Follow-Up
Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.
3.Watch Response Rates Soar
A personalized message turns cold leads into warm conversations—and buyers.
Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.
Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.
If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:
The art of message-to-market match—how to say the right thing to the right people.
How to build self-select mechanisms that get prospects to reveal what they want—without a survey.
His exact process for creating segmented campaigns that maximize every dollar spent.
�� Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses:
https://marketersmentor.com/direct-marketing-book.php?refer=elliethompsonco.com&real=yes
Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.
Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.
Dedicated to Multiplying Your Income,
Lyle
P.S. Dan always reminds his clients:
Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.
Unsubscribe:
https://marketersmentor.com/unsubscribe.php?d=elliethompsonco.com&real=yes
Imagine walking into a store and being swarmed by a salesperson who starts pitching everything they sell—refrigerators, running shoes, blenders—without once asking what you’re actually looking for. It’s frustrating, ineffective… and exactly what most businesses do in their marketing.
Instead of speaking directly to prospects’ specific needs or concerns, most businesses blast the same generic message to everyone. And according to Dan, that’s a surefire way to water down your impact—and your profits.
He points to Weight Watchers as a prime example.
They serve two distinct types of customers:
Health Buyers – motivated by medical reasons, like a doctor’s orders or an upcoming surgery.
Event-Driven Buyers – focused on short-term goals, like fitting into a dress for a wedding or looking good for a vacation.
These two audiences have completely different motivations. One wants to avoid a health crisis. The other wants to feel confident on the beach. But for years, Weight Watchers hesitated to segment their leads and tailor their message accordingly—despite the fact that segmentation could’ve easily doubled their effectiveness.
And this issue isn’t limited to weight loss companies.
At Magnetic Marketing, Dan Kennedy and his team have identified seven distinct interest categories among their audience—from wealth attraction to direct marketing and beyond. If they tried to send one message to all seven groups, they’d fail to deeply connect with any of them.
Dan compares this to politics: voters often care about one primary issue. Your leads are no different. Some are driven by fear. Others by ambition. And others by a very specific short-term goal.
Consider three different prospects in the finance space:
One fears running out of money in retirement.
Another wants to protect wealth for their grandchildren.
A third wants to maximize investment returns.
A single message trying to appeal to all three ends up resonating with none of them.
That’s why segmentation is so powerful—and profitable.
By tailoring messages to meet prospects where they are mentally and emotionally, businesses instantly build trust, create relevance, and position themselves as the only solution that truly gets the customer.
Dan outlines a simple framework for doing this:
1.Use a Self-Select Mechanism
Ask your audience questions like:
“Are you looking to grow your wealth?”
“Do you want to protect your assets for your family?”
2.Tailor the Follow-Up
Once they identify their concern, follow up with stories, testimonials, and offers that directly address it.
3.Watch Response Rates Soar
A personalized message turns cold leads into warm conversations—and buyers.
Dan stresses this strategy works in every industry. He’s seen it boost performance in colleges, financial firms, info-product businesses, and even local service providers.
Take colleges, for example. A dad wants to know his kid will get a job after graduation. A mom wants safety and solid food options. The student just wants to know they’ll make friends. Smart schools speak directly to each one—and enrollment improves dramatically.
If segmentation sounds like a mystery to you, Dan lays it all out in plain English in The No B.S. Guide to Direct Marketing. In it, he reveals:
The art of message-to-market match—how to say the right thing to the right people.
How to build self-select mechanisms that get prospects to reveal what they want—without a survey.
His exact process for creating segmented campaigns that maximize every dollar spent.
�� Click Here to Claim Your FREE Copy of The No B.S. Guide to Direct Marketing + $6,193 in Exclusive Bonuses:
https://marketersmentor.com/direct-marketing-book.php?refer=elliethompsonco.com&real=yes
Dan Kennedy has watched businesses transform overnight simply by getting smarter with how they segment and speak to their audience.
Don’t waste another marketing dollar talking to everyone. Start speaking to someone—the right someone—and watch your results soar.
Dedicated to Multiplying Your Income,
Deandre
P.S. Dan always reminds his clients:
Whoever can spend the most to acquire a customer—wins.Segmentation helps you do just that… profitably.
Unsubscribe:
https://marketersmentor.com/unsubscribe.php?d=elliethompsonco.com&real=yes
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